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I am…

A New Yorker living in Miami since 2001. My parents are from Colombia, where I lived on and off for part of my childhood and adolescence. I attended Florida International University, where I obtained a Bachelors of Science in Communications. They say college is hard, and it is, but spending five years diving into my biggest passion wasn’t hard at all. My brain works best at night either way ;).

A dancer, concert goer, and tech lover. People both fuel me and consume me, so I can easily enjoy life with the best on a Friday night, and spend my Saturday reading in the privacy of my room. In my younger years, I danced ballet, modern dance, jazz, tap, hip-hop, and Latin dance including folkloric.

About Melissa Vargas

Emmy and Promax Award-winning producer, Melissa Vargas is the founder of Artesanal Group™ (previously known as the MV Creative Agency™). She has over fifteen years experience in the event production industry and promoting events and artists in the Miami area. Fluent in English, Spanish and Portuguese, Melissa has been part of the Miami culture as a writer, an event producer, a public relations expert, and even as a publicist and manager for local and international talent. As a journalist, her pieces have been published in several newspapers and local publications.

With over 10 years in the media industry, besides her work through Artesanal Group™, Melissa also hosts and produces A Todo Color, a weekly radio show that broadcasts to all over Latin America through over 600 affiliate radio stations. She also blogs on different topics close to her heart in a blog after her name, Mel Vargas. You can find them on Our Projects Tab.

On a more personal note, and above all, Melissa’s greatest passion is God. Her faith is a driving force for everything she does and has done until now, both professionally and personally. She is originally from New York and was a dancer in her younger years; from ballet to modern dance, jazz, tap, hip-hop, and Latin dance including folkloric dance. She has a passion for both technology and fashion, showing a confident balance between her girly and her geeky side. Besides all of this, she is really a fan of great music and is always finding for new music enjoy and promote.

Resume

Melissa Vargas – Multimedia Journalist and Communications Strategist

Samples of work & Past Clients

Contact me by email

Awards

PROMAX North America: Silver – Entertainment spot “Julio en UniMás” 2016

Emmy Award: Promotional spot for “Julio en UniMás” 2016

Langauges

Expert: Spanish, English.

Proficient: Portuguese.

Hard Skills

Software: Microsoft Office, Mac Office suite (Pages, Numbers Keynote). Adobe Suite. 

Web: WordPress. CPanel. SharePoint. 

Marketing: Mailchimp. Hootsuite. Buffer.

Video: Final Cut Pro

Audio: Vegas, Audacity.

Radio: NexGen.

TV: INews, Media Player (Avid), Nirvana (Monitor IQ), BlackMagic VideoHub.

Soft Skills

Proven leadership and team player, refined by years of training.

Personable, trusting, and friendly personality

Charismatic personality fit for on-air (tv and radio) and live hosting. 

Successful objection pivoting in sales

Confident and clear verbal, written, and non-verbal communicator.

Creative problem solver.

Empathetic listener.

Published On

Cross Culture Collective
South Florida Times
Examiner
Voxxi

Kingdom Business Guide
MyCity Networks
El Peruanisimo
FabrikaLink

Media Experience

CVC Latin America – A Todo Color – 2016-2019
Host, Producer, Board Operator Miami, FL

  • Choose weekly entertainment news, main topic(s) of the evening, music, and video content.
  • Research and prepare calendar of guests for the show.
  • Write, design and plan on-air, social media, and digital promotion for the show.
  • Manage board and all studio software.

CVC Latin America – Noticias CVCLAVOZ, Caso Puntual – 2016-2019
Reporter, Producer, Board Operator Miami, FL

  • Research and write daily news for anchor
  • Prepare and attend and/or connect to guests
  • Edit and manage correspondents’ daily content (video and audio)
  • Research and record stories for air (culture, health and entertainment)
  • Manage board and audiovisuals
  • Handle all technical preparations prior to air

Univision Communications, Inc. – The Agency – 2015-2016
Copywriter Miami, FL

  • Write and produce promos for the UniMás network: movies, Cine Cantinflas, Rosa de Guadalupe, Sal y Pimienta, and other properties when necessary.
  • Manage incoming material for properties to be launched on network a archive
  • Assists in material distribution to other producers.
  • Manage transfer to master and distribution to different departments.
  • Handle marketing material requests from studios.

One Beat Live Radio Show – 2014-2015
Buzz Beat Segment producer and host Miami, FL

  • Prepared weekly segment with local events, artists’ news, musical guests, social media happenings.
  • Hosted segment and included main show hosts on information.
  • Brought weekly entertainment-related topics for thought-provoking conversation

Fusion Radio Show – 2014-2015
Cultura y Fe Segment producer and host Miami, FL

  • Prepared weekly segment with national and/or international events, artists’ news, musical guests, social media happenings.
  • Hosted segment and included main show hosts on information.
  • Brought weekly entertainment-related topics for thought-provoking conversation.

Telemundo Network 2009
18 & over Intern/Mun2 Miami, FL

  • Researched content for the show’s script and website.
  • Wrote and edited content for the script.
  • Assisted with production of the show.

SAP International Inc. 2007-2008
Corporate Communications Intern Miami, FL

  • Organized managed all databases for the department.
  • Gathered information and prepared quarterly and clippings reports.
  • Managed budgets for the pan-regional expenses.
  • Scheduled, organized, and reported all internal meetings.
  • Prepared clippings as needed for the global newsletter.

AGENCY EXPERIENCE

Tropic Survival 2017-2018
Content Producer Miami, FL

  • Established voice and tone of all social media channels through consistent copywriting.
  • Delivered messaging through print ad copy.
  • Streamlined broadcast (TV & radio) spot production and created cohesive communication between the different team players.
  • Facilitated intercultural communication with “trans-created” script writing to cater to the Spanish audience.
  • Wrote blog content according to marketing efforts and monthly theme.

Independent Marketing Specialist – 2007-2015
Social Media, Online Presence, Communications Miami, FL

  • Established and improved the branding identity and online visibility of non-profits, artists, and start-ups
  • Created successful social media campaigns for organizations and the promotion of their events and/or causes.
  • Created fresh, original, SEO-friendly content for websites in industries from inbound marketing, condominium services, entertainment, non/profits, and more.
  • Wrote, edited, and translated content for print and web marketing materials to establish a cohesive voice for said brand.
  • Produced events from concept, to event logistics, booking, staffing and promotion of the event.

Tierra Firme & My City Alive – 2014-2015
Social Media Manager Miami, FL

  • Created and managed social media accounts.
  • Provided feedback on existing accounts (if any).
  • Provided list of relevant hashtags, topics, accounts to follow and other revenant information to increase engagement and visibility for each account.
  • Assisted in creating new content related to the account’s industry.

EMA Interactive   2010-2011

Copywriter/marketing assistant Miami, FL

  • Research content for the marketing element to be designed/produced.
  • Write and edited content as needed.
  • Assist in client relations, closing of contracts and agreements, and provided information to both parties as needed.

Downtown Production Group 2008-2009
Public Relations Intern Miami, FL

  • Wrote and edited all content for the company website.
  • Created budget for the company’s public relations needs.
  • Wrote and molded press releases.

EVENT PRODUCTION EXPERIENCE

Color, Glow, Adore / Come Together – 2014
Event Host Miami, FL

  • Researched each artist to present with relevant information
  • Created event program and schedule
  • Prepared co-host for event

Zion Tour Winter Jam / OutCry – 2013-2015
Production Volunteer Miami, FL

  • Helped with all merchandising needs
  • Assisted in sales.

Benefit concert for Haiti 2010
Backstage Manager Miami, FL

  • Created and structured program according to the talent’s needs.
  • Managed the backstage area including on/off stage queues for all talent and green room coordination.
  • Supervised all the audio, video and audiovisual implementation to guarantee smooth sailing throughout the event.

Mission Possible Unity 2006
Backstage Manager Miami, FL

  • Received instructions for them general manager of arrival and departure of bands.
  • Maintained contact with the team responsible of assisting bands in arrival to the city and the venue.

Buena Vibra Concert 2004
Backstage Manager/Sponsorship/ Logistics Miami, FL

  • Selected and booked musical talent and maintained open communications between the two parties.
  • Coordinated meetings between bands and event coordinator to ensure that deadlines were met.
  • Organized event time line / program, and monitored a time effective schedule.
  • Confirmed and finalized event sponsorship.
  • Distributed marketing materials to parties involved.

EDUCATION

Florida International University – Dec 2010
Bachelors of Science in Communications Miami, FL
Certificate in Entrepreneurship and Latin American and Caribbean Studies

Florida International University – Continued Education Certifications

  • Creative Writing Course
  • The Keys to Effective Editing
  • The Craft of Magazine Writing

Lynda

  • Writing Ad Copy
  • Writing Marketing Copy

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